My intention was to create a dreamy sort of flow state sense with the ads. A “McGuffin” is an object that is designed by a writer to trigger the narrative in their story. Knowing that, my intention was to thematically focus on the discipline and tension of athletics while also following the gimmick of highlighting our products to help our items stand out. I want someone to look at this and understand that we focus on the relationship athletic gear has on showing out or on competition.