For this project, I made both an Instagram ad and a web banner for Maguffin Shoes. I tried to keep them fun and bold since the brand wants to grab attention from teens, but I also kept it clean enough that it feels like something parents would trust. The IG ad is sized square for social, and the banner is wide for their website, but they both use the same fonts and colors, so they feel connected.
In Photoshop, I used a lot of layering to keep things organized, and I rasterized the text so I could play with bevels and embossing effects. I also went into curves to adjust the saturation and highlights, which helped make the sneakers stand out more. I mixed in different shapes and effects so it wasn’t just a flat photo and text. I experimented until it felt right, moving things around, trying out filters, and balancing the colors. Overall, I wanted it to look eye-catching enough that someone scrolling would stop and actually look at the shoe.