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The Real Race Isn’t On The Track. Its To The Blood Bank
First published on September 3, 2025
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You have some nice, clean imagery used in this email, but you can definitely make it more impactful with some targeted changes. Right now the headline is competing with the logos at the top. Either the headline or the main image should be the focal point. Make the headline larger and go the full width of the email. The logos should be all on one line and perhaps a little smaller, and give them some context—why are we seeing them? Are they hosting blood drives? I’d think about what your overall goal is: is it to get people to learn about their blood type or to book a spot to donate? Right now it feels that you want people to learn about blood type, but I think booking is more important. Maybe you move that call to action button up and put the blood types after it with a subhead that’s something like, “Have you ever wanted to learn about what your blood type means?”
The quotes at the end are a very nice touch, they are simple but give someone a few extra things to think about.